![]() ![]() ![]() Instead, you can riff off of existing media by adding a new caption or twist. They save small businesses and digital marketers time that would be needed to produce original content. Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. Here are four reasons memes should be part of your social media content. On social media, memes usually take the form of a GIF or static picture playing on a familiar theme, meaning, or phenomenon, often with text layered on top of or over the image.Īcross industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. ![]() ![]() For professional storytellers-digital marketers, entrepreneurs, entertainers, and creative pros-meme marketing can be an extremely low-cost way to create engaging content that attracts a following. In a time when many consumers skip ads whenever they can, marketing with humor and familiar media can engage hard-to-reach consumers. In this article, you’ll discover how your business can use memes to engage and connect with people.Ĥ Reasons to Include Memes in Your Social Media Content Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? ![]()
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